Privacy Policy
Effective Date: 1 January 2024 Last Reviewed: 1 April 2025
✦ 1. Introduction
Welcome to Uncharted Stars. Since our founding in 2010, we have been committed to the art of independent design — crafting original, handmade Lolita fashion with deliberate attention to detail and an unwavering respect for the people who wear our creations. That same spirit of care and craftsmanship extends to how we handle your personal information.
This Privacy Policy explains what data we collect, why we collect it, how it is used and protected, and the rights you hold as an individual. It applies to all personal data processed through our website, online store, and any direct communications with our team.
This policy has been prepared in accordance with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). If you have any questions, please contact us at privacy@unchartedstars.com.
✦ 2. Information We Collect
When you interact with Uncharted Stars — whether placing an order, creating an account, or contacting our customer care team — we may collect the following categories of personal data:
Your full name, username or display name, and date of birth if provided voluntarily.
Email address, telephone number, billing address, and shipping address.
Payment method type and the last four digits of your card, processed securely via our third-party payment gateway. We do not store full card numbers.
IP address, browser type and version, device identifiers, time zone, operating system, and pages visited on our site via cookies and analytics tools.
Details of products purchased, order amounts, payment status, and correspondence relating to your order.
Messages, emails, and records of correspondence you send to us, including customer support enquiries.
We collect this data when you create an account, place an order, subscribe to our newsletter, use our website, or contact us directly. We do not knowingly collect data from individuals under the age of 16 without verifiable parental consent.
✦ 3. How We Use Your Data
We use your personal data only where we have a lawful basis to do so. The purposes for which we process your data include:
- Order fulfilment: To process and deliver your purchase, manage returns or exchanges, and send transactional communications such as order confirmations and shipping notifications.
- Payment processing: To facilitate secure payment transactions through our third-party payment gateway partners, who are independently bound by PCI-DSS standards.
- Customer support: To respond to your enquiries, resolve issues, and maintain records of our communications to improve your experience.
- Account management: To create and maintain your customer account, including saved addresses and order history.
- Personalised experience: To tailor product recommendations, content, and marketing communications to your preferences and purchase history, where you have given consent.
- Marketing communications: To send newsletters, new collection announcements, and exclusive offers — only where you have opted in. You may withdraw consent at any time.
- Legal compliance: To meet our obligations under applicable tax, consumer protection, and financial regulations.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions and other illegal activity.
We will never sell your personal data to third parties, nor will we use it for purposes that are incompatible with the reasons for which it was collected.
✦ 4. Data Security
The security of your personal information is a matter we take seriously at Uncharted Stars. We have implemented appropriate technical and organisational measures to protect your data against unauthorised access, accidental loss, alteration, or disclosure.
All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS technology. Look for the padlock icon in your browser's address bar to confirm a secure connection is active.
Uncharted Stars does not store your full credit or debit card number on our servers. All payment data is handled directly by our certified payment gateway partner, which operates under PCI-DSS Level 1 compliance — the highest standard in the industry.
We limit access to your personal data to those employees, agents, and third-party service providers who have a legitimate business need to process it. All such parties are subject to confidentiality obligations. In the unfortunate event of a data breach that is likely to affect your rights and freedoms, we will notify you and the relevant supervisory authority without undue delay, as required by law.
✦ 5. Your Legal Rights
Depending on your location, you may have a number of legal rights in relation to the personal data we hold about you. These rights are summarised below. To exercise any of them, please contact us at privacy@unchartedstars.com with the subject line "Data Rights Request." We will respond within 30 days.
✦ 6. Cookies
Our website uses cookies — small text files placed on your device — to improve your browsing experience, understand how our site is used, and deliver relevant content. We use the following types of cookies:
- Strictly Necessary Cookies: Essential for the website to function. These include cookies that maintain your shopping cart contents and session state. They cannot be disabled without impacting core functionality.
- Performance & Analytics Cookies: Help us understand visitor behaviour, identify which pages are most popular, and measure overall site performance. Data collected is aggregated and anonymised.
- Functional Cookies: Remember your preferences such as language settings, currency, and previously viewed items to provide a more personalised experience.
- Targeting & Marketing Cookies: Used to deliver advertisements and content relevant to your interests, and to measure the effectiveness of our campaigns. These are only set with your explicit consent.
You may manage or withdraw your consent to non-essential cookies at any time via the Cookie Preferences panel accessible in the footer of our website. You can also control cookies through your browser settings; however, disabling certain cookies may affect the functionality of the site.
For more information about cookies and how to manage them, please visit www.allaboutcookies.org.
This Privacy Policy may be updated from time to time to reflect changes in our practices or applicable law. The "Last Reviewed" date at the top of this page indicates when the most recent revisions were made. Continued use of our website following any changes constitutes your acceptance of the revised policy.
If you have any questions or concerns regarding this policy, please write to us at privacy@unchartedstars.com. We are committed to responding promptly and transparently.
© 2025 Uncharted Stars. All rights reserved. Est. 2010.